Threshold Clothing Company is that one stop shop for women who have an edgier style. Normally these women would have to visit multiple stores to get everything they want and Threshold Clothing Company eliminates this hassle.

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This brand plays with the motif of doorways, thresholds, and doors as can be seen in the brand collateral. The tagline for the brand, “Open the door to your style,” plays along with the theme as well. You can see
an example of a magazine ad, a billboard, and the clothing tags featured above.

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One aspect of this design challenge I really enjoyed was the photography. I find beauty in places that
less than desirable, that isn’t new. I look past the surface and I see the age, the character, and the beauty and I was really excited to be able to feature it.